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communication district process. After sorting through the marketing attorneys objectives, choose the best ideas and the language that might be used to "speak" to the consumer. Try to match the ideas and the language with the identified marketing objectives. What ideas and language meets what district objective? Having previously ranked the marketing objectives in order of importance, you already have a system for evaluating attorneys ideas and language. Don''t let too many ideas, themes, or words convolute the entire advertisement. Three to district five words attorneys within a space of 20''x20'' works best. Size is key to the content of the sign. The same goes for the other "languages" of signs. You probably district don''t want to mix too many media, too many colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention of the targeted customer. This is when strategy attorneys decisions can get tricky. Ploys such as quirky cartoons, district bright lights, or loud colors can interrupt the gaze of any passerby. It''s a matter of selecting a visual scheme that will grab the targeted product market. Next it attorneys should

The Enterprise''s property-casualty assets reached $24.7 billion. Surplus for policyholder protection increased 13% in 1998 and reached $10.6 billion, ranking Nationwide fifth in surplus among U.S. property-casualty insurers. At the end of 1998, total district Enterprise attorneys assets, including life and annuity, district and attorneys were $98.3 billion, an increase of 18% over 1997 results.